Proceeding International Conference of Sustainable Innovation

ANALYSIS OF SOCIAL MEDIA MARKETING AND INFLUENCER ENDORSEMENT ON CONSUMER LOYALTY THROUGH CUSTOMER SATISFACTION IN PURCHASING MUSLIM FASHION PRODUCTS IN E-COMMERCE

Dian Natari — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between social media marketing and influencer endorsement on customer loyalty through customer satisfaction. The population in this study are all Muslim fashion consumers who shop in e-commerce such as Shopee, Tokopedia, Lazada, and Blibli, the number of which could not be known with certainty. The sample withdrawal used is accidental sampling, distributing questionnaires using google forms. The research sample was taken using the Zikmund formula so that a sample size of 150 respondents was obtained. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that social media marketing directly has a significant effect on customer satisfaction, influencer endorsement directly has a significant effect on customer satisfaction, social media marketing directly has a significant effect on customer loyalty, influencer endorsement directly has a significant effect on customer loyalty, customer satisfaction directly has a significant effect on customer loyalty, social media marketing indirectly has a significant effect on customer loyalty through customer satisfaction and then influencer endorsement indirectly has a significant effect on customer loyalty through customer satisfaction.

PEMBELAJARAN MATEMATIKA DI SD: TIPS DAN TRIK BAGI GURU UNTUK MENINGKATKAN MINAT SISWA

Nurfanah — 2025-04-30

Pembelajaran matematika di sekolah dasar sering kali dihadapkan pada tantangan dalam menarik minat siswa. Penelitian ini bertujuan untuk memberikan tips dan trik bagi guru dalam meningkatkan minat belajar matematika di kalangan siswa SD. Dengan pendekatan yang kreatif dan inovatif, guru dapat mengimplementasikan berbagai strategi, seperti penggunaan permainan edukatif, pengintegrasian teknologi, serta penerapan metode pembelajaran yang interaktif. Metode penelitian menggunakan pendekatan kualitatif dengan mengumpulkan data melalui wawancara mendalam dan hasil pengamatan langsung di kelas. Penelitian dilakukan dibeberapa sekolah dasar di Jakarta dan Bekasi, antara lain: 1); MIN 13 Kramatjati Jakarta Timur; 2) SDN Duren Sawit Jakarta Timur; 3) SD Buahati Kabupaten Bekasi; dan SDN Bojong Menteng IV Kota Bekasi. Subjek penelitian adalah siswa kelas II pada setiap sekolah yang berjumlah 120 siswa. penelitian ini menunjukkan bahwa pembelajaran matematika di SD dapat ditingkatkan secara signifikan dengan menerapkan strategi pengajaran yang kreatif dan interaktif. Hal ini tidak hanya membantu siswa memahami konsep matematika dengan lebih baik, tetapi juga meningkatkan minat dan keterlibatan mereka dalam proses belajar, sehingga pengalaman pembelajaran menjadi lebih menyenangkan. Implikasi dari penelitian ini adalah pentingnya peran guru dalam merancang dan mengimplementasikan metode pengajaran yang inovatif.

EMPOWERING THE FUTURE: THE ROLE OF HIGHER EDUCATION IN DEVELOPING 21ST CENTURY SKILLS

Febyana Putri Komalasari — 2025-04-30

This research explores the critical role of Higher Education in developing 21st-century skills in students. As the globally required workforce evolves, Higher Education faces the imperative of equipping graduates with the competencies to tackle intricate problems, collaborate effectively, adapt to rapid changes, and prepare graduates with academic skills and the skills to solve complex problems. This research examines current practices, challenges and opportunities in implementing 21st century skills development in Higher Education settings. Expected results indicate that integrating these skills into the curriculum fosters creativity, critical thinking, communication, collaboration, flexibility, initiative, social skills, productivity, and leadership. Therefore, higher education must adapt and focus its efforts on developing these competencies. Modernizing the curriculum for higher education by incorporating 21st-century skills will be viewed as a critical national policy intervention issue, as many of the graduate programs that are currently offered were created several years ago and require current knowledge and radical teaching techniques

IMPLEMENTATION OF PROJECT BASED LEARNING MODEL TO IMPROVE STUDENTS' CREATIVE THINKING SKILLS IN ISLAMIC RELIGIOUS EDUCATION SUBJECTS: CASE STUDY AT SMP DARUL IKHSAN BOARDING SCHOOL PEKALONGAN

Ryan Deriansyah — 2025-04-30

Islamic Religious Education (PAI) plays a crucial role in shaping students' spiritual and moral values, particularly at the junior high school level. However, textual learning often hinders students' creative thinking abilities. This study aims to explore the application of the Project Based Learning (PjBL) method in PAI at SMP Darul Ikhsan Pekalongan, focusing on enhancing students' creative thinking skills and learning outcomes. This research employed Classroom Action Research (CAR) involving 30 eighth-grade students. Data were collected through interviews, observations, and written tests. During the pre-cycle phase, initial conditions were identified through observation and interviews. In Cycle 1, students created posters about noble character values using design applications. In Cycle 2, students developed videos of the stories of Prophet Muhammad SAW, which were uploaded to YouTube. The results showed a significant increase in students' creative thinking skills, from 30% in the pre-cycle to 70% in Cycle 1 and 90% in Cycle 2. The average learning outcomes also improved from 40 (pre-cycle) to 70 (Cycle 1) and 90 (Cycle 2), with a mastery level of 80%. The project activities encouraged students to deeply understand the material, appreciate Islamic values, and apply them in daily life. This study demonstrates that PjBL effectively enhances student engagement and provides meaningful learning experiences. It is recommended that this method be consistently integrated into PAI learning to foster students' creativity and comprehension sustainably

ANALYSIS OF SERVICE QUALITY AND CUSTOMER PERCEIVED ON SATISFACTION WITH CUSTOMER EXPERIENCE AS AN INTERVENING VARIABLE IN PATIENTS OF HOSPITAL IN MEDAN CITY

Eunike Al Grea — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between service quality variables, customer perceived satisfaction through customer experience. The population in this study were all patients at hospitals in Medan City, the number of which could not be known with certainty. The sample withdrawal used is accidental sampling. The research sample was taken using the Zikmund formula so that a sample size of 100 respondents was obtained. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that Service quality directly has a significant effect on customer experience, service quality directly has a significant effect on satisfaction, customer perceived directly has a significant effect on customer experience, customer perceived directly has a significant effect on satisfaction, customer experience directly has a significant effect on satisfaction, service quality indirectly has a significant effect on satisfaction through customer experience, and then customer perceived indirectly has a significant effect on satisfaction through customer experience.

FACTORS CAUSING THE RISE OF ONLINE GAMBLING AND EFFORTS TO PREVENT IT IN THE SOCIETY ACCORDING TO THE ISLAMIC PERSPECTIVE

Ahmad Jamal Rohman — 2025-04-30

This study aims to analyze the factors causing the rise of online gambling in society and prevention efforts from an Islamic perspective. In the digital era, widespread internet access has facilitated the spread of online gambling, which is now accessed by various groups, including teenagers. Various factors, such as poverty, lack of employment opportunities, and the influence of the social environment, encourage individuals to engage in gambling practices. In addition, the wrong perception of the probability of winning also exacerbates this problem. From an Islamic perspective, gambling is considered a prohibited act, and prevention efforts need to be carried out through strengthening faith and piety, religious education, and community development. This study is expected to provide a deeper understanding of the impact of online gambling and the importance of social intervention to protect individuals, especially the younger generation, from detrimental behavior

THE RELATIONSHIP BETWEEN WORK LIFE BALANCE AND HYBRID WORK ON EMPLOYEE PERFORMANCE AT PT INDOBEST ARTHA KREASI

Dea Amilianti — 2025-04-30

The study aims to determine the relationship between Work Life Balance and Hybrid Work on Employee Performance partially or simultaneously. The research method the author uses is quantitative method and the data used is primary data. This research sample amounted to 70 employees at PT Indobest Artha Kreasi as respondents. The sampling method taken using nonprobability sampling using saturated sampling technique, using a questionnaire instrument to collect data. The results showed that: 1).There is a relationship between Work Life Balance on employee performance partially with a moderate level of interpretation 2). There is a relationship between Hybrid Work on Employee Performance partially with a moderate level of interpretation. 3). There is a relationship between Work Life Balance and Hybrid Work on Employee Performance simultaneously with a moderate level of interpretation.The research implication shows that there is a relationship between Work Life Balance and Hybrid Work on Employee Performance.

THE INFLUENCE OF WORK SHIFTS AND WORK FACILITIES ON EMPLOYEE PERFORMANCE AT PT INDOBEST ARTHA KREASI

Reza Maulana — 2025-04-30

To optimize Employee Performance, all resources need to be managed optimally including Work Shifts as a work system and Work Facilities. With good resource management, of course, companies can optimize the performance of their employees to maximize company performance. The purpose of this study was to determine the effect of Work Shifts and Work Facilities on Employee Performance partially or simultaneously. The research method used is quantitative method so that the direction and magnitude of the influence of exogenous variables on endogenous variables can be clearly described. The research data used primary data with a sample size of 70 employees at PT Indobest Artha Kreasi. The sampling method taken using nonprobablity sampling using saturated samel technique and using a questionnaire instrument for data collection. The results showed that: 1). Work Shift has a significant effect on Employee Performance, 2). Work Facilities have a significant effect on Employee Performance, 3). Work Shift and Work Facilities simultaneously have a significant effect on Employee Performance.
The research implication shows that there is an influence of Work Shift and Work Facilities on Employee Performance.

ANALYSIS OF BRAND TRUST AND PRICE FAIRNESS TOWARDS CONSUMER LOYALTY THROUGH CONSUMER SATISFACTION AT TIKTOKSHOP IN MEDAN CITY

Moudy Fitria Respati — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between brand trust and pruice fairness on customer loyalty through customer satisfaction. The population in the study was all consumers who shopped using Tiktokshop in Medan City, the number of which could not be known with certainty. The sample withdrawal used is accidental sampling. The research sample was taken using the Zikmund formula so that a sample size of 100 respondents was obtained. The distribution of the questionnaire was given using a google form. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that brand trust directly has a significant effect on customer satisfaction, price fairness does not directly have a significant effect on customer satisfaction, brand trust directly has a significant effect on customer loyalty, price fairness directly has a significant effect on customer loyalty, customer satisfaction directly has a significant effect on customer loyalty, brand trust indirectly has a significant effect on customer loyalty through customer satisfaction and then price fairness indirectly has a significant effect on customer loyalty through customer satisfaction.

THE INFLUENCE OF GREEN INNOVATION, LIQUIDITY, AND INTEGRATED REPORTING ON THE VALUE OF FOOD AND BEVERAGE SUB-SECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE IN 2019-2023

Marshanda Alifiannisa — 2025-04-30

This research from to determine the influence of green innovation, liquidity, and integrated reporting on the value of food and beverage sub-sector companies listed on the Indonesia Stock Exchange (BEI) in 2019-2023. This research uses a quantitative approach, with a population of 92 food and beverage sub-sector companies that are still listed on the Indonesia Stock Exchange from 2019 to 2023, and the sample in this research is 19 companies where the sampling technique uses purposive sampling. The analysis technique used is panel data regression analysis with the help of the Eviews 12 program. The results of this research show that partially green innovation has no effect on the value of the company, the liquidity variable has a positive effect on company value, and the integrated reporting variable has a negative effect on company value.

EMPOWERING MARITIME PROFESSIONALS THROUGH SUSTAINABILITY TRAINING: ADDRESSING KNOWLEDGE GAPS AND INDUSTRY READINESS

Tri Cahyadi — 2025-04-14

The maritime industry is undergoing a transformative shift toward sustainability, requiring professionals to develop new competencies in green technology, emissions reduction, and regulatory compliance. However, training programs often fail to bridge the gap between theoretical sustainability education and its practical implementation in port and shipping operations. This research investigates the training and development needs of maritime professionals, lecturers, and graduates, identifying barriers to sustainability training, knowledge gaps, and industry readiness for sustainable practices. This study builds upon previous research by providing a structured analysis of sustainability education in the maritime sector, assessing the effectiveness of existing training programs and identifying gaps in institutional support. The study examines how well sustainability training prepares maritime professionals to integrate sustainability initiatives into real-world decision-making and explores strategies for enhancing workforce preparedness. A Systematic Literature Review (SLR) and qualitative analysis were conducted, involving structured interviews and questionnaires with nine stakeholders, including maritime professionals, educators, and recent graduates. Findings indicate that while sustainability training is gaining traction, industry-academic collaboration, practical learning opportunities, and institutional backing remain insufficient. This research contributes to the development of an industry-aligned sustainability training framework, offering policy recommendations for enhancing professional development in maritime sustainability. Expanding experiential learning, digital training tools, and mentorship programs will ensure maritime professionals are prepared to lead sustainable transitions in the shipping and port industries.

ANALYSIS OF STUDENTS’ SYSTEMS THINKING COMPETENCY PROFILE ON ECOSYSTEM ISSUES

Rahmat Baharuddin — 2025-04-30

Systems thinking competency is one of the key competencies for sustainability. It’s seen as an important competency to support the development of sustainability practices. This research aims to analyze the profile of students' systems thinking competency on ecosystem issues. The research method used in this study was a quantitative descriptive method. The subjects in this study were 50 tenth-year students at one of the high schools in the City of Bandung. The research instrument used was a test instrument in the form of eight essay questions. The test instrument was developed based on the aspects of systems thinking competency. The instrument used in this study has been declared valid and reliable based on the results of judgement by the experts and the results of test item analysis (R= 0,78). Students' systems thinking competencies were analyzed and classified into four categories, namely, low, medium, developing, and advanced. The results showed that the students' systems thinking competencies varied in each aspect. In general, it was concluded that students' systems thinking competencies were in the moderate category. This shows that students' systems thinking competencies still need to be improved. Systems thinking competency can be improved through the application of learning strategies that involve analyzing the relationship between components in a system as well as its application in daily life.

THE EFFECT OF CARBON EMISSION DISCLOSURE, GREEN INVESTMENT AND FINANCIAL PERFORMANCE ON COMPANY VALUE FOR MINING COMPANIES LISTED ON THE IDX FOR THE PERIOD 2019 – 2023

Hening Tyas — 2025-04-30

This research aims to determine the effect of carbon emissions disclosure, green investment, and financial performance on company value in mining companies listed on the Indonesia Stock Exchange (BEI) in the 2019- 2024 period. This research uses a quantitative approach, with a population of 81 companies in mining companies that are still listed on the Indonesia Stock Exchange from 2019 to 2024, and the sample in this research is 16 companies where the sampling technique uses purposive sampling. The analysis technique used is panel data regression analysis with the help of the Eviews 12 program. The results of this research show that partially disclosure of carbon emissions has a positive effect on company value, the green investment variable has no effect on company value, and the financial performance variable has a positive effect on value. company.

ANALYSIS OF ONLINE CUSTOMER REVIEW AND CUSTOMER RELATIONSHIP MARKETING ON PURCHASING DECISIONS WITH CUSTOMER TRUST AS AN INTERVENING VARIABLE ON ERSPO PRODUCTS IN TIKTOKSHOP

Ismail Napitupulu — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between online customer review and customer relationship marketing on purchasing decisions through customer trust. The population in this research is all Tiktokshop users who shop for Erspo products. The withdrawal sample used is purposive sampling with the classification namely having a TikTokshop account and shopping for Erspo products. The research sample was taken using the Zikmund formula so that a sample size of 100 respondents was obtained. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that online customer reviews directly have a significant effect on customer trust, customer relationship marketing directly has a significant effect on customer trust, online customer reviews directly have a significant effect on purchasing decisions, customer relationship marketing directly has a significant effect on purchasing decisions, customer trust directly has a positive and significant effect on purchasing decisions, online customer reviews indirectly have a significant effect on purchasing decisions through customer trust, and customer relationship marketing indirectly has a significant effect on purchasing decisions through customer trust.

THE INFLUENCE OF PROFITABILITY, COMPANY SIZE, AND COMPANY ACTIVITY ON THE DISCLOSURE OF SUSTAINABILITY REPORTS IN FOOD AND BEVERAGE SUBSECTOR COMPANIES LISTED ON THE INDONESIA STOCK EXCHANGE FOR THE PERIOD 2020-2023

Nurul Fadilah — 2025-08-04

This research aims to determine the influence of profitability, company size, and company activity on the disclosure of sustainability reports. The population in this study consists of food and beverage sub sector companies listed on the Indonesia Stock Exchange for the period 2020-2023. A sample of 10 companies was selected using purposive sampling techniques. data analysis was selected using purposive sampling techniques. Data analysis was conducted using panel data regression with the help of Eviews 12 software. Based on the results of the partial analysis, it shows that the profitability variable has a positive effect on the disclosure of sustainability reports. The company size variable has a negative effect on the disclosure of sustainability reports. The company activity variable no effect on sustainability reports disclosure. And company activity variable have no effect on sustainability report disclosure. Meanwhile, simultaneously profitability, company size and company activities influence the disclosure of sustainability reports.

DOES GREEN SUPPLY CHAIN MANAGEMENT RELATED TO CIRCULAR ECONOMY? BIBLIOMETRIC BIG DATA ANALYSIS

Hapsari Endras Ayu Novita — 2025-05-09

This study is a bibliometric research related to Green Supply Chain Management and Circular Economy which is based on articles sourced from the Scopus database with the aim of describing a study on general topics related to Green Supply Chain Management and Circular Economy which is reviewed from trend research, leading countries in articles, affiliated universities, articles with the most citations, and analysis of keywords and authors using analysis tools VOSviewer . The results of this study show that the trend of studies related to Green Supply Chain Management and Circular Economy has increased every period, with the leading country in the study being China. The university affiliated with most of the studies is the University of Essex. The article with the most citations comes from the House Omega (United Kingdom) article entitled "Sustainable supply chain management and the transition towards a circular economy: Evidence and some applications" by Andrea Genovese et al. (2015). Based on VOSviewer's analysis, the keywords include green supply chain management, circular economy, and sustainability, followed by Acquaye, Adolf A. and Genovese, and Andrea as researchers with level connections.

THE IMPACT OF ONLINE GAME ADDICTION ON GEN Z AND EFFORTS TO OVERCOME IT IN ISLAMIC PERSPECTIVES

Fiqra Muhammad Nazib — 2025-04-30

The impact of online game addiction on Generation Z, which is becoming increasingly concerning in today's digital era. This addiction not only has negative effects on individuals' mental health but also potentially lowers academic achievement and disrupts social relationships. This phenomenon has been globally recognized, with the World Health Organization (WHO) classifying Gaming Disorder as a serious mental health condition. In this context, this article explores solutions offered by the Islamic perspective, which emphasizes the importance of balance in life, self-control, and engagement in positive activities. Several practical steps proposed include implementing strong religious education, effective time management, and increasing awareness about the risks of game addiction through lectures and seminars. With an approach based on Islamic moral values, it is hoped that Generation Z can manage their time wisely, avoid the negative effects of online game addiction, and lead a more balanced and meaningful life. This approach also includes strengthening morality and developing responsibility, as well as encouraging positive activities that can replace excessive gaming time.

ANALYSIS OF SERVICESCAPE AND PRICE COMPETITION ON CUSTOMER LOYALTY THROUGH CUSTOMER ENGAGAMENT AT TRADITIONAL COFFEE SHOPS IN MEDAN CITY

Hartini Pratiwi Pane — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between servicescape and price competition on customer loyalty through customer experience at traditional coffe sjops in Medan City. The population in this study is all consumers of traditional coffee shops in Medan City, with a number that cannot be known with certainty. The research sample was taken using the Zikmund formula so that a sample size of 100 respondents was obtained. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that servicescape directly has a significant effect on customer engagement, price competition directly has a significant effect on customer engagement, servicescape directly has a significant effect on customer loyalty, price competition directly has a significant effect on customer loyalty, customer engagement directly has a significant effect on customer loyalty, servicescape indirectly has a significant effect on customer loyalty through customer engagement and then price competition indirectly has a significant effect on customer loyalty through customer engagement

ENHANCING OUTDOOR BIODIVERSITY LEARNING THROUGH PERMACULTURE-BASED TEACHING MODULES

Najira Najira — 2025-04-30

Indonesia, as a mega-biodiverse country, faces challenges in raising biodiversity awareness among students. Declining biodiversity knowledge, low vegetable consumption, and reduced interest in traditional medicinal plants highlight the need for innovative learning approaches. The COVID-19 pandemic further restricted outdoor learning. This study integrates permaculture principles into biology modules to enhance outdoor-based biodiversity learning for sustainable development. Using a qualitative experimental approach, 25 tenth-grade students from the UPI Laboratory Model Senior High School participated. The module, validated by experts, showed strong content (80%) and learning orientation (83%), with permaculture integration rated as highly relevant (90%). Implementation effectiveness reached 83%, supporting student- centered, practice-based learning. Findings emphasize permaculture’s role in fostering critical and systemic thinking in sustainability education. Challenges include outdoor classroom management and students’ unfamiliarity with scientific terms. Integrating permaculture into teaching modules proves effective for biodiversity education, aligning with Education for Sustainable Development (ESD) and Sustainable Development Goal (SDG)

DEVELOPMENT OF INTERACTIVE PHYSICS MODULES BASED ON AGRICULTURAL SYSTEMS TO IMPROVE STUDENTS' LEARNING OUTCOMES

Desi Widyaningsih Ahmad — 2025-04-30

This research aims to develop an interactive physics learning module based on agricultural systems in Polewali Mandar Regency. This module is designed to enhance students' understanding of physics concepts applied in real-world contexts, particularly in the agricultural sector, which is the primary sector in the region. The interactive approach used aims to make students more active in the learning process by utilizing technology to enrich teaching materials and increase student engagement. The development method applied uses the ADDIE model (Analysis, Design, Development, Implementation, and Evaluation), which includes needs analysis, design of agriculture-based content, development of interactive materials, implementation in teaching, and evaluation of the module's effectiveness. The research results show that the use of this module can significantly improve students' learning outcomes. The improvement in learning outcomes is measured through pre- and post-test assessments, as well as observations of student engagement during the learning process. Students demonstrated a better understanding of physics concepts relevant to their lives, as well as improved skills in applying physics knowledge in the context of agriculture. Therefore, this module is expected to be an innovation in improving the quality of physics education in Polewali Mandar Regency, particularly in applying physics knowledge to local agricultural system.

DETERMINANTS FACTORS OF ISLAMIC SOCIAL REPORTING IN INDONESIAN SHARIA BANKS FOR THE 2020-2023 PERIOD

Rifky Aditya — 2025-05-02

This research seeks to examine the determinants affecting the Islamic Social Reporting of Islamic Commercial Banks from 2020 to 2023. The independent factors include firm size, company age, profitability, and the size of the sharia supervisory board. This research used a purposive sampling strategy, using 10 Indonesian Islamic Commercial Banks as samples. The used analytical technique is panel data regression using EViews 13 software. The findings indicated that both firm size and the size of the sharia supervisory board have a favorable and significant influence on ISR. The company's age and profitability have no significant influence on ISR

ANALYSIS OF TOURISM IMAGE AND TOURISM TRUST ON VISITING DECISIONS THROUGH CUSTOMER EXPERIENCE AT TANGKAHAN TOURIST OBJECT

Syahrika Luthfi — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between tourism image and tourism trust on visiting decisions through customer experience. The population in this study is all local and foreign tourists who visit. The sample withdrawal used is accidental sampling. Due to time, cost and other limitations, the researcher directly determined the sample in the study was 120 respondents to be studied further. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that tourism image directly has a significant effect on customer experience, tourism image directly has a significant effect on visiting decisions, tourism trust directly has a significant effect on customer experience, tourism trust directly has a significant effect on visiting decisions, customer experience directly has a significant effect on visiting decisions, tourism image directly has a significant effect on visiting decisions through customer experience and then tourism trust directly has a significant effect on visiting decisions through customer experience

THE INFLUENCE OF SERVICE QUALITY AND DISCOUNTS ON CUSTOMER SATISFACTION ON GRAB USERS IN MEDAN CITY

Mey Ramayanti Tinambunan — 2025-05-02

This study, entitled "The Influence of Service Quality and Discounts on Customer Satisfaction on Grab Users in Medan City" aims to examine how Service Quality and Discounts affect Customer Satisfaction. This study uses a descriptive approach, with data analyzed using multiple regression analysis through SPSS. The population consists of 60 respondents and the sampling method used is judgmental purposive sampling. The results of the multiple regression analysis reveal that the Service Quality Variable (X1) has an influence on Customer Satisfaction (Y) on Grab users with a contribution of 0.208 or 20.8%. While the Discount Variable (X2) has an influence on Customer Satisfaction (Y) on Grab users with a contribution of 0.202 or 20.2%. In addition, the coefficient of determination (R2) shows a value of 0.080 or 8% which means that Service Quality and Discount collectively explain 8% of the variance in Job Satisfaction. The remaining 92% is associated with other variables not included in the study

THE ROLE OF ISLAMIC EDUCATION IN PREVENTING NAPZA ABUSE

Alfi Rohmah — 2025-04-30

Drug abuse (Narcotics, Psychotropics, and Addictive Substances) is one of the significant social challenges, especially among adolescents. Islamic Religious Education (PAI) has an important role in preventing drug abuse through instilling strong moral, spiritual, and ethical values. This study aims to explore how Islamic education can be a preventive solution in shaping the character of the younger generation so that they are able to face social challenges, one of which is drug abuse and avoid other negative influences. The method used is the Systematic Literature Review (SLR) to identify, evaluate, and synthesize the results of previous studies. The results of the study indicate that Islamic Education is effective in shaping the awareness of the younger generation about the dangers of drugs, both through formal learning at school and in the community such as participating in youth activities at the mosque. This education is also able to increase self-control, strengthen faith, and build resilience against the temptations of a detrimental environment. This study recommends strengthening the curriculum based on Islamic values, socialization that provides information, education, or coaching routinely and continuously, and collaboration between families, schools and communities as an effort to build an environment that supports drug prevention. With a holistic approach, Islamic education can be a main pillar in protecting the younger generation from the threat of drug abuse.

THE INLUENCE OF SOCIAL MEDIA MARKETING AND BRAND IMAGE ON CONSUMER PURCHASING DECISIONS AT TYPICAL BAKMIE KHAS JAKSEL MAYESTIK

Renaldi Syahputra — 2025-05-04

This study aims to analyze the influence of social media marketing and brand image on consumer purchase decisions in Bakmie Khas Jakarta, Mayestik. The main problem identified in this study is the decline in sales due to less than optimal digital marketing strategies and brand images that have not been firmly formed in the minds of consumers. This study uses a quantitative method, with a purposive sampling technique to collect data from respondents who are consumers of Bakmie Khas Jakarta Mayestik. The main instrument in this study is a questionnaire distributed to the respondents, then analyzed using multiple linear regression analysis to test the relationship between variables. The results of the study show that social media marketing has a positive and significant effect on purchasing decisions, which means that a more effective digital marketing strategy can increase consumer buying
interest. In addition, brand image also has a significant influence on purchasing decisions, showing that a strong brand image can increase customer loyalty. Simultaneously, social media marketing and brand image have a significant influence on consumer purchasing decisions, which emphasizes the importance of digital marketing strategies and brand management in improving the competitiveness of culinary businesses.

ANALYSIS OF STRENGTH AND PROMOTION ON CUSTOMER PURCHASING DECISIONS THROUGH CUSTOMER ENGAGEMENT IN FUTURE MSME’s

Rade Juliman Lumban Toruan — 2025-04-11

The purpose of this study is to determine directly and indirectly the relationship between strength and promotion on customer purchasing decision through customer engagement. The population in this study are MSE consumers in Medan City, the number of which cannot be known with certainty. The sample withdrawal used is purposive sampling with a classification, namely the general public who buy food from food stalls or home catering, consumers who buy clothes from small boutiques or online stores on social media, and consumers who use laundry services or home salons. The research sample was taken using the Zikmund formula so that a sample size of 100 respondents was obtained. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that strength directly has a significant effect on customer engagement, promotion directly has a significant effect on customer engagement, strength directly has a significant effect on customer purchasing decisions, promotion directly has a significant effect on customer purchasing decisions, customer engagement directly has a significant effect on customer purchasing decisions, strength indirectly has a significant effect on customer purchasing decisions through customer engagement, and then promotion indirectly does not have a significant effect on customer purchasing decisions through customer engagement.

THE ROLE OF PRIVATE QURAN LESSONS IN FORMING ISLAMIC CHARACTER

Asep Tutun Usman — 2025-04-30

This study analyzes the role of private Quran lessons in shaping Islamic character through the Systematic Literature Review approach with the stages of theme determination, reference search, literature selection, analysis and interpretation, drafting, and denomination of results. The focus of the study in this study is on 4 things, the role of private lessons, private Quran lessons learning, private Quran lessons methods, and the formation of Islamic character. The results of the study indicate that private Quran lessons are effective in shaping Islamic character by using the sorogan, classical-individual and habituation methods, thus facilitating the understanding of Islamic law and its application in everyday life.

ANALYSIS OF SOCIAL PRESENCE AND PRODUCT DIVERSITY ON IMPULSE BUYING THROUGH LIVE SHOPPING ON E-COMMERCE CONSUMERS IN MEDAN CITY

Irmayanti Nasution — 2025-04-14

The purpose of this study is to determine directly and indirectly the relationship between social presence, product diversity on impulse buying through live shopping. The population in this study are all consumers who shop on e-commerce platforms such as Shopee, Tokopedia, Lazada, Tiktokshop, the number of which could not be known with certainty. The sample withdrawal used is accidental sampling, the questionnaire was distributed using google form. The research sample was taken using the Zikmund formula so that a sample size of 100 respondents was obtained. Data analysis was carried out using structural equation modeling (SEM) techniques with Smart-PLS analysis tools to test the direct and indirect relationships between these variables. The results explain that social presence directly has a significant effect on live shopping, product diversity directly has a significant effect on live shopping, social presence directly has a significant effect on impulse buying, product diversity directly has a significant effect on impulse buying, live shopping directly has a significant effect on impulse buying, social presence indirectly has a significant effect on impulse buying through live shopping, and then roduct diversity indirectly has a significant effect on impulse buying through live shopping.

THE INFLUENCE OF INTRINSIC MOTIVATION AND NON-PHYSICAL WORK ENVIRONMENT ON EMPLOYEE LOYALTY THROUGH WORK DISCIPLINE AT PT. CANNET ELEKTRIK INDONESIA

Nurul Padilla — 2025-05-07

Intrinsic motivation, non-physical work environment and work discipline can affect employee loyalty. In this case, the lack of intrinsic motivation from within employees, as well as a non-physical work environment that has not been created properly and also the lack of employee work discipline are certainly factors causing the lack of employee loyalty. This study aims to determine the influence of intrinsic motivation and non- physical work environment on employee loyalty through work discipline at PT Cannet Elektrik Indonesia. This study uses quantitative research and survey research. The determination of the sample in this study uses the probability sampling technique with the saturated sample technique. The sample in this study was with 75 respondents of employees working at PT Cannet Elektrik Indonesia. The data obtained was analyzed using the PLS (Partial Least Square) shows that intrinsic motivation has a significant effect on employee loyalty.
2) The results of the analysis show that the non-physical work environment has a significant effect on employee loyalty 3) The results of the analysis show that work discipline has a significant effect on employee loyalty. 4) The results of the analysis show that intrinsic motivation has a significant effect on employee loyalty through work discipline. 5) The results of the analysis show that the non-physical work environment has a significant effect on employee loyalty through work discipline.

IMPLEMENTATION OF P5 WITH THE THEME OF ENTREPRENEURSHIP at MTsN 2 TANAH LAUT

Hasmi Fadillah — 2025-04-30

This study examines the implementation of the Strengthening Profile of Pancasila Students (P5) Program at MTsN 2 Tanah Laut in the context of the Merdeka Curriculum. The purpose of the research is to understand the implementation of P5 with the theme of entrepreneurship, focusing on the production of sasirangan fabric and the organization of a culinary bazaar. The research method uses a qualitative approach with a case study, including observations, in-depth interviews, focus group discussions, and documentation studies. The study aims to analyze the implementation process, obstacles, and solutions in executing P5. The results indicate that MTsN 2 Tanah Laut has successfully implemented P5 by integrating the theme of entrepreneurship through activities such as sasirangan fabric production and the bazaar. These activities aim to develop students' character in accordance with the values of Pancasila, including independence, cooperation, critical thinking, and creativity. The obstacles faced include scheduling issues, limited accompanying staff, and logistical challenges. However, the school has successfully overcome these obstacles through collaboration with teachers, school community members, and students' parents. The study concludes that the implementation of P5 at MTsN 2 Tanah Laut has been successfully carried out, providing meaningful learning experiences for students in developing entrepreneurial skills and the character of Pancasila students.

SOCIO-CULTURAL IMPACTS OF DEVELOPMENT CHANGES IN PEOPLE'S LIFESTYLE AND ENVIRONMENT

Wika Nurfuadi — 2025-04-30

Development is a complex process that has significant impacts on the social, cultural and environmental aspects of society. This research aims to explore the socio-cultural impacts of development, especially in the context of changes in people's lifestyle and their interaction with the environment. Through a qualitative approach and literature review, this research identifies various impacts generated by development, including changes in social interaction patterns, transformation of cultural values, as well as environmental damage. The findings show that infrastructure development and modernization often lead to the loss of local wisdom and traditional values, and increase individualism among communities. In addition, negative impacts on the environment, such as pollution and degradation of natural resources, also affect the way of life of people who depend on the ecosystem. This research also highlights the importance of integrating local wisdom as an adaptation strategy in sustainable development. The proposed policy recommendations include the integration of the Sustainable Development Goals (SDGs), increasing community participation in decision-making, and strengthening environmental protection policies. Thus, this research provides an important contribution in formulating more inclusive and sustainable policies to achieve a balance between economic progress and cultural and environmental preservation.